Boticário – OMG
a website + e-commerce developed for the Boticário group to launch its new brand in the segment – OMG
By Flavia Goulart
November 20, 2020
OMG
Boticário
Overview
Boticáros came to us to participate in a competition on a new product line called OMG. It was a line aimed at girls and young women and needed a more fun and at the same time more sophisticated face.
We design and prototype a website / e-commerce for the brand.
Details
- Role: Senior/ Lead User experience
- Agency: Ogilvy & Mather agency
- Client: Boticário
- Project: OMG
My role
I was the team lead and senior UI designer. We design and development the site giving support to the idea.
Main tasks
- User Research about the new product and his diferencial
- Benchmark for the audience and players
- design, prototype, test
