Bandsport – Bedtime Stories
an app for football fanatical parents to encourage their kids to cheer for their team from a young age
Bedtime Stories
Bandsport
Overview
BAND Sport is one of the biggest TV sport channel in Brasil. The second screen has been taking more and more space when it comes to his audience, and as a TV channel, want to be remembered by our viewers even when they are not watching us.
Details
- Role: Senior/ Lead User experience
- Company: Ogilvy & Mather agency
- Client: Bandsport
- Project: Bedtime Stories
My role
I was the senior UI/ UX designer responsible for the project. We design and develop the APP.
Main tasks
- work
- work close to the illustrators team
- ensure the perfect sync of the stories with the chosen team
- research and study about the proposed animations for developers
- design, prototype, test
The Solution
What is a soccer-fanatic parent’s biggest fear? Easy answer: to see his kids supporting the opposite team. To help all the soccer-fanatic parents through this delicate moment in life and to get even closer to their viewers, sport lovers and soccer lovers, we created the app “Bedtime Stories”.
With the new app, they can watch bedtime stories together with their children. And, at the same time, naively select the villains and dress them with the rival team’s jersey. This simple action, makes children immediately dislike some teams. After all, there is not a single child that wants to support the same team as a witch or an evil giant.
With the app “Bedtime Stories” parents can keep calm: their kids will never want to support a different team. On the app, children can assign a soccer team to both good and evil characters, giving a new version to classics like “Hansel and Gretel”, “Jack and the Beanstalk”, “Little Red Riding Hood”, and “Cinderella”.
Awards
Cannes Lions
Gold, 2 Bronzes
One Show
2 Golds, Bronze, 3 Merits
El Ojo Iberoamerica
Silver and Bronze
Wave Festival
3 Golds
WPP Cream
Winner: Data Driven, Winner: Direct